Aljaž is a trainer, instructor and innovator. He has been working as a sports professional and an instructor for more than 25 years. When he was only 15 years old he already managed his own martial arts club. Aljaž competed in different martial arts until the age of 35 and for the last 20 years he's been running his own workout center in Kočevje, Slovenia. He trained several professional athelets as a part of their preparation or injury recovery. Due to his own injuries he dedicated his work to correct execution of exercises by intensively studying human anatomy. His goal is to make effective exercises with minimum risk of injuries.

Strong as wood products come from years of experience and frustration because there are no other products on the market that could allow the kind of exercises that we wish to offer. Our products come from Kočevje, the land of forests where woodworking is a family tradition.